@eduddy and I attended Innovation Day in Auckland this week, part of HealthTech Week.
There was a really interesting presentation by Ross Pearce from Callaghan Innovation about the “10 Types of Innovation” - a framework for innovation by Doblin.
“Innovation is difficult, and success requires a disciplined approach that is integrated across the business. Research has shown that there are 10 types of innovations that businesses can use, successful business will use 5 or more of these innovation types. Using examples form the MedTech sector, the 10 types of innovation will be discussed along with how businesses can integrate these innovation activities to optimise the value that can be captured from their products.”
Check out the framework he discussed here - https://doblin.com/ten-types
